What Can AFC Bournemouth Fans Expect from the BJ88 Sponsorship in 2024?

For the next two seasons, BJ88 will be prominently displayed on the front of AFC Bournemouth's shirts. This partnership, the largest commercial investment in AFC Bournemouth’s history, promises to reshape various aspects of the club's operations and fan experience. Here's what supporters can anticipate from this exciting new alliance.

Overview of BJ88

In just a few years since its founding in 2021, BJ88 has emerged as a prominent force in Asian sports betting. BJ88 is broadening its reach in the UK with the introduction of its new platform. The company is known for its operations in Latin America and South Asia, and this sponsorship marks its significant step into the English Premier League.

After achieving a record 48 points in the Premier League, AFC Bournemouth's partnership with BJ88 represents a significant strategic advancement. This investment is designed to bolster the club's competitiveness and support its long-term goals in the league.

Impact on Fan Experience

Maintaining Kit Prices

A major positive for fans is that retail prices for the 2024/25 kits will remain unchanged. This decision ensures that supporters can continue to show their allegiance without facing increased costs, preserving the affordability of team merchandise.

Sponsor-Free Youth Kits

In a move that respects fan preferences, both adult and youth kits will continue to be sold without the BJ88 logo. This approach caters to those who prefer their kits without commercial branding, maintaining a tradition from previous seasons.

Local Community Initiatives

BJ88 is also committed to supporting local community initiatives. As part of their partnership, the company plans to contribute to various community-focused projects, enhancing their involvement beyond just branding.

Fans who prefer shirts without the BJ88 logo will still have the option to purchase them. These sponsor-free shirts will be available through the club’s Superstore, providing flexibility for supporters.

The BJ88 sponsorship marks a transformative moment for AFC Bournemouth. With unchanged kit prices, sponsor-free youth kits, and a commitment to community initiatives, the partnership aims to enhance the fan experience while supporting the club's growth. As both the club and BJ88 embark on this journey, fans can look forward to an exciting season ahead.

FAQs

What is the BJ88 sponsorship deal with AFC Bournemouth?

BJ88 is the new front-of-shirt sponsor for AFC Bournemouth for the 2024/25 and 2025/26 seasons, marking the largest commercial investment in the club’s history.

Will kit prices increase due to the new sponsorship?

No, the retail prices for the 2024/25 kits will remain unchanged, ensuring that fans can continue to support the team affordably.

Will youth kits feature the BJ88 logo?

No, youth kits will continue to be sold without the BJ88 logo, respecting fan preferences for sponsor-free merchandise.

What community initiatives will BJ88 support?

BJ88 plans to donate to various local community initiatives as part of their sponsorship deal with AFC Bournemouth.

Will the BJ88 Logo Appear on the Academy Kits?

No, the BJ88 logo will be featured only on the men’s first team shirts, and will not appear on the women’s team or academy kits.